What It Called When Someone Posts Over and Over Again

It's non simply okay to echo social media posts, it's necessary to reach your audience.

It turns out that many marketers (pointing at cocky hither) have got information technology all wrong when it comes to social media content. It's non unusual to slave over a killer piece of content, and so share it on social media to deafening silence.

This is when the vast majority of marketers and content creators throw in the towel, and movement on to the next content piece. The good news is there is a amend and less painful approach to social media content.

Mastering the art of repeating social media posts is the fundamental to increasing reach, engagement, traffic, leads, and sales.

Automate repeating posts with MavSocial

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Your content deserves a 2nd chance to 'make it big'

After investing then much time and endeavor in your social media posts and content, you should exist willing to give information technology a hazard to really testify itself.

Repeating social media posts is known to increment overall achieve, engagement, and traffic.
Social media analytics firm Wiselytics reviewed i 1000000 tweets and found on average that a repeated tweet performed 86% also equally the original tweet.

The analysis likewise showed at that place was meaning value in repeating tweets more than once, with even the sixth repetition of a tweet performing 67% every bit well as the first tweet.

Is information technology really okay to repeat social media posts?

It'southward not simply okay, just necessary if you want to reach more of your audience.

The simple fact is that your followers aren't online 24/seven, and even when they are, they may non see your mail due to low organic reach and competition.

Increasing the chance of your followers seeing your mail is even more disquisitional when you consider that the average one-half-life of a tweet is simply 30 minutes!

It's also no secret that organic reach for Facebook pages has steadily decreased over the terminal few years, with Edgerank Checker citing a driblet from 16% to half dozen.v% and Social@Ogilvy reporting organic reach as low as 2% for pages with a big following.

When it comes to Twitter the number of followers who really see your tweets may exist every bit little as 2%.
Due to the low organic attain of these two platforms, it's worth focusing on Twitter and Facebook when information technology comes to repeating your social media content.

What most overlap? Won't my followers see the aforementioned thing twice?

Low organic reach means it's unlikely that your followers volition see a repeated post.

According to Wiselytics, a repeated Facebook post overlaps its starting time post past merely thirty% and only fourteen% of your Twitter audience is likely to see a repeated tweet twice.

The high likelihood of increased accomplish and operation, significantly outweighs the low risk of overlap.

I don't want to spam my audition

When social media posts are repeated with restraint, it'southward unlikely to be perceived as spam, even in the unlikely scenario that a follower sees a postal service more than once.

The important matter is to provide value or interest in your content so your followers capeesh y'all sharing it with them. That being said, repeating the same content every hour, is probable to annoy even your most forgiving followers, no matter how interesting information technology is.

Using a scheduling tool like MavSocial'due south campaigns with MavRepeater enables y'all to identify and avoid any potential overlap, saturation or clumping of posts.

Additionally you lot should take your own social media habits into account. How often is as well much for you? This will give y'all a good indication of what to avert.

What kind of social media posts should I repeat?

Social media content that lends itself best to repeating include:

Regular promotions or events such as webinars
Content that contains still-relevant links
Evergreen and timeless content
Popular posts
Big news
High value content and lead magnets
Content for unlike time zones
Posts in Facebook groups where the moderator asks for the same type of discussions or posts each calendar week, such equally promote or shoutout days.

Yous should besides consider tweaking content for re-posting if it didn't get the reach or appointment you expected.

What to do when repeating social media posts

Make sure to do all of the post-obit for the best results:

- Automate your echo posts – a scheduling tool like MavRepeater enables you lot to publish a group of posts (we call it a campaign) continuously at the time(s) you decide. It volition literally salvage yous hours and hours per week.

Stagger echo posts – Most social media platforms don't let for duplicate messages to be re-posted within a certain timeframe, so employ a scheduling tool such as MavRepeater to spread out your posts.
Consider the platform you are using – every platform is slightly different, and by and large speaking it's worth spreading out your repeat posts a fiddling more on Facebook than on Twitter.
Use a variety of posts – it's best do to use a mix of unlike posts between repeated posts to avoid overlapping and maintain audition interest.
Retire posts – if a postal service becomes outdated or is underperforming after repeating information technology several times, remove information technology from your content schedule. You lot may like to revisit it at a afterwards date though, equally it'due south not unheard of for a re-post to get viral, several months after the original postal service.
Target other time zones – if you accept a large following effectually the earth, you should consider repeating your posts at dissimilar times of the day.
Employ variations of a post – y'all can tweak the headline, image or hook, or even ask an audience question. This means you lot can promote the same content even more frequently and not face up duplicate problems. Running 2 slightly different posts also allows you to split-examination your content and enhance future operation.
Monitor your results – check the performance of your repeated posts and campaigns on a regular footing, looking for any significant changes in mail service activity. You volition also desire to place whatever deadening fading interest in a post.

How to keep your content alive

Repeating social media posts is incredibly easy with MavRepeater.

Users simply create a MavRepeater campaign, fill it with posts, and create time slots. Any given campaign can take hundreds of posts or fifty-fifty merely a few. You lot go to cull the precise repeat cycle that suits you and your audience, and nominate the social media platforms for each mail.

The campaign volition publish the next post in line at each time slot, and continue cycling through your posts.

Subsequently everything's been published one time, MavRepeater cycles through the entrada over again. The beauty of MavRepeater is that you edit, add or delete posts within a campaign at whatever time.

MavSocial is the Only total social media management software suite that allows you publish your content repeatedly.

This feature is included with all our paid plans.

Manage all of your social media accounts in one workflow.